Using video to market yourself has become a common and useful tool to all businesses, websites, an brands alike. Through video you can reach greater numbers of people by getting your message across without having anything read or any work from the viewer. This inviting feature means that video marketing has become a truly vital part of any marketing campaign. Before we begin any marketing video we must establish a clear message with which to outline our script. Once the message is clear and the concept is created we can write out all the many details which will ensure a well produced video with high potential of future clients and followers. When using video as a marketing tool there are a few steps we must take to ensure maximum turnover capabilities. By following the checklist below we can be sure to reach a large audience with future potential for business.
Video & audio quality
When creating our video it is important to be conscious about video and audio quality. The greater the quality the more serious people will take your video, especially when using video as a marketing tool. Most people won't even complete watching your video if it is lacking in video or audio quality. We therefore ensure that all videos are at full HD in both video and audio. When lighting is applicable we make sure the lighting is correct, giving our audience a truly professional viewing experience.
Before anything else, make sure your message is clear and can be understood easily by your audience. If your goal is to be cryptic just remember that those who don't decipher your message most likely will not be reached. Adding captions to your video will also include the hard of hearing community in your campaign. The larger the audience, the larger the overturn will be.
Being personable in your videos only increases your chances of success. We want the viewer to be able to relate to the content being shared. We therefore assess who our target audience is and base our script on building a relationship with our viewer. The more your audience can relate to you and feel like you are speaking directly to them , the greater your chances they will follow your call to action.
Call to action
Many videos lack a call to action. That is, what you would like the viewer to do after watching the video. If you are marketing a product and don't provide an easy to follow call to action, most of the viewers will leave without considering what the next step is in obtaining your product. You want it be subtle as to not come off sounding desperate but still clear enough to make it an easy step to take. Be creative and make the next step an interactive piece of enjoyment, increasing your chances of success exponentially.
Once your video is completed and ready to be viewed we want to have it uploaded all over the web. The more places you upload your video the greater the chances of it going viral and your product being presented worldwide.
Now that your video is live online we want to increase your chances of it being found through video sharing search engines. The best way to do this is to optimize the title name, description, and search keywords. By doing some market research we can ascertain which keywords would be most appropriate and would yield the best most desirable results. Then we plug them in and move on to the next step.
Once you have your video uploaded it is important to share it throughout the web. Some platforms include social media sites, social bookmarking sites, relevant forums ,and the list goes on. After sharing your site through many different avenues we wait for the view counts to rise nad for your product to gain large exposure.