Marketing

SEO Search Engine Optimization

If you want greater exposure and higher number of traffic on your website then you need to be SEO conscious. search engine optimization is the defining factor on your appearance in search engines. Be it google, bing, yahoo, or any other search engines, if you aren't in the top results of people's searches you can bet that your site won't take you very far. The ideal case is to be the number one result in all keywords related to your market; that is, what you think your potential clients are searching for. Through optimizing your website both on site and off site, we can deliver you to the top results therefore driving more traffic and more clients to your website and business. Before we begin the optimization of your site we first want to establish what our target keyword will be. We want them to be relevant to your site with a high search volume. The more people searching, the higher the competition will be and therefore rates are based upon the strength of each keyword. We do all this through the process of keyword research. Using gathered information to get a clear picture of what keywords are most appropriate to target. Once we have our targeted keywords we can begin optimizing.

On page
Keyword Relevancy (title, description, keywords, content)
Injecting our chosen keywords within the website is very important and must be done naturally. If we can use our target keywords in our domain name that is the most ideal situation. If not, we move on to the next step which is optimizing our page title. Ensuring not to overdo it, we strategically optimize all page titles and descriptions. The title and description is what will appear in search engine results and plays a very important roll as a driving factor to new visitors. The next step is to optimize our keywords in the code of the website. This tells search engines which keywords are relevant to our site and therefore plays a contributing factor into the search engine's page results. Next we must optimize our main content. This includes all content from actual text to alternative texts in cases images don't load. We want to sprinkle the keywords without sounding unnatural. It is therefore important to have well written content while remaining relevant to our targeted keywords.

Functionality
Checking the functionality of your site is very important to search engines. We have to be sure that everything is working correctly and all links are in proper working order. We, therefore, comb through your site thoroughly checking all functions and links to ensure everything is in working order. We remove any errors we run into and ensure all links point to the correct destination.

Off page
Once we have cleaned up the site's pages and made sure all the content and code is best optimized for search engines to be clear about what the purpose of the site is we move on to off page optimization. This is where the work gets tricky. We want to create a reputation for your site as well as drive natural traffic from targeted locations specifically where your potential clients are located. We do this through many forms of publishing and networking. We create our projected goals and time span and share them with you. We then keep you updated on a weekly basis, sharing with you the progress of your site's online standing. With our strategies implemented we ensure top ranking on several search engines which will drive clients right to your site. The rest will be up to you.