If you have a business, brand, or website you are going to want to promote it. Whether running promotions online or offline you want to make sure the promotions and advertisements reach your target market with efficiency. This is where promotional graphics come into the picture. In today's world where marketing and targeted advertising has become such an integrated part of society it is virtually impossible to limit where and how to best advertise. Company's advertisements are plastered in every corner of the globe. Anywhere a person looks is an opportunity to advertise and promote your business, website, or brand. It would be impossible to list all the different locations and opportunities to gain exposure for your brand, however, we have listed a few different options go give you some ideas to consider.
Banner advertisements are great for on-page advertisement. If you have a website chances are you have a banner or slideshow of banners enticing the user to look into the different functions of your website or business. Having an eye catching banner is extremely valuable to have plastered online. Once you have your banner ready it's important to not only have it on your own website but to share it through your social media platforms and any other online presence you may have. The message you present is up to you. You could invite users to a specific function or just use it as an overall promotional opportunity to further your brand's exposure and recognition. It's also a great tool to have if at any point another website or publisher would like to have you mentioned. Have them post your banner on their site or mentioned article and you will only further your chances of success.
HTML Email (Newsletter)
An HTML email is an email which is designed graphically and hard coded, then received as a combination of graphics and text, depending on the specific design. All businesses and websites today incorporate HTML emails when sending out emails to new, past, and current clients and website members. This gives you the unique opportunity to advertise and send more visually appealing emails. In addition it's a chance to incorporate your logo propelling you further in brand recognition.
Animated Ad (Flash / GIF)
Animated advertisements are another great way to steal a few passing glances and helping you further your level of exposure. Creating an animated ad and sharing it throughout also gives you a chance to convey several messages without invading too much space. This is especially ideal when you are only allocated a small area to post your ad. We can create the animated advertisement in flash animation or GIF (graphics interchange format). It may be more ideal to design the graphic in GIF since many devices out today (Apple products) do not have flash capabilities and your graphic won't appear on certain screens.
Nothing beats good old personal networking. Presenting you business to someone face to face can have greater value than most advertisements. To make sure your contact remembers you, however, you need to give them something to be remembered with. Having a business card is as essential as having a name to your business. Having one that stands out above the rest and is truly eye catching will only add to its value and to your brand's exposure and recognition level. Do yourself a favor and get a state of the art custom business card and start networking.
A brochure is a great way to publish your different services as a way of offline promotion. Designing a brochure specifically catered to your brand identity, we want to create a flow of information which is clearly articulated as well as graphically inviting and eye catching.
Printed advertisements are the most common form of advertising. They include newspaper ads, magazine ads, posters, signs, flyers, and take on many more forms. We want to make sure your message is presented clearly and graphically designed to be inviting for the viewer. Too much information can get lost so in this case less is definitely more. We want to remember to stick with brand identity including logo and color scheme. Having a clever slogan always adds substance and invites a greater audience to read the finer details.